If you lack clarity about your business, you are likely to be stumbling along rather than growing your business as you had planned. Getting clarity about your business and your business goals will help you to get your business organized.
These are some clear signs that your business is not working.
- You have lost track of what you own (domain names and products you’ve bought being the biggest offenders)
- You don’t have time to update things that need to be updated
- You don’t have time to take courses you invested in—or even attend webinars you signed up for
- You don’t have time to plan for tomorrow because you ended up working late and running on empty
- Your outsourcing is disorganized and you lose contractors through not being ready for them and wasting their time
- You are so busy dealing with the day-to-day that you have lost sight of goals for the future (which have become fuzzy and vague)
Heck, if you aren’t able to get organized maybe you have not even been able to outsource anything so far.
But losing track of what you own, scrambling to catch up, losing sight of your goals to the point where you are no longer actively moving towards them every day and don’t even realize it… all these are common problems for solopreneurs—often because of the high level of reactivity that solopreneurs are unfortunately subject to.
In an traditional job, one is expected to devote every waking minute of the workday to the job at hand. You are expected to limit personal calls and contacts on company time. But when you work at home, everyone expects you to be “flexible.” They expect you to be wife, mom, sister, daughter and friend—first.
Even if you set your boundaries, there are always emergencies (and those who don’t respect those boundaries). Often times part of the problem is they don’t really understand what you do. And trying to explain it yet again feels like you are banging your head against a brick wall.
That is why it is crucial to make sure your business is not just organized but that your organizational system is easy to maintain no matter what life throws at you.
The good news is… you can organize your business.
One of the most important attributes you need to have as a solopreneur is clarity. You need to be able to assess your entire business model—what its mission is, where it is right now, where you’re heading—with a single thought.
To achieve clarity, you need to do four things:
- Decide on or reconfirm your true business focus and goal
- Take inventory of where your business is at right now
- Purge any unnecessary distractions
- Set up an organized, clear routine
Do these effectively, and it won’t be all about staying organized (which can cost you money if you are always in this mode): It will be all about moving forward, taking action and growing your business—without even having to think about it.
To help you gain clarity, here is downloadable worksheet to help you: Clarity Goals Worksheet
I’m Lori Winslow, the Organized Solopreneur. I help solopreneurs get their business and their life organized. To get started, pick up a copy of my Top 10 Ways to Get Your Solopreneur Business Organized.