You can’t do everything on your own – and you shouldn’t. As a solopreneur, you are not looking for employees, your solution is outsourcing. To get the most out of outsourcing, it requires organization. You have to be able to keep track of the jobs you have assigned to what people, when the requested work will be completed, how much you paid for the job, etc. And you will also need to be able to tell the person what you want done, and sometimes that will require step by step instructions.
I truly believe you will not reach your highest business goals without getting your business organized. As your business grows, being organized will become even more important, the sooner you get on top of this issue, the better off you will be.
Online, we use VA’s or Virtual Assistants most commonly for our outsourcing needs. You can find lots of great VA’s and some that are not so great. Like anything, you may not find the right person the first try, that doesn’t mean quit, hopefully you will learn something from the experience and you will use that information to make a more informed choice the next time. The best way to see if you are a good fit with a person you wish to hire, is to start with small tasks, or smaller jobs, as they prove themselves a good fit, then continue to add to their workload as you see fit. A great way to find a good VA is to ask other solopreneurs who they use and/or who they would recommend, this will often get you a better match with fewer headaches. And a great place to meet these other solopreneurs is Facebook groups.
In addition to VA’s there are many sites that offer specific services by the job. Fiverr.com is a site that allows people offer services starting at $5. Other sites like upwork.com have various levels of service, from individual jobs, to long term commitments. These sites work best if you are specific in your needs. If you are vague, you will not likely get the results you are looking for. If you are looking for research on a topic, be as specific as possible, if you like to include stats, ask them to research stats related to the requested topic. If you want articles from popular publications and not lesser known places, or vice versa, say so in your instructions. I have used Fiverr in the past and had mixed results, so I stopped using them, but they have worked on improving the site and I have been meaning to give them another try, so I encourage you to as well.
So, now you have hired someone, now you need to tell them what to do, the easiest way to do this is to already have step by step instructions in place. For example, publishing a blog post, sounds simple, but there are several steps involved. I need to have a topic or research a topic, then I need a headline, from there, I actually have to write the blog post. I like to add images to most of my posts, so after I write the post, I pick out the images I would like to add. If there are links to be added, I do that right about here. Then I check the SEO with a plug in I have installed on my site. I also add my tags and categories, then once everything is done, then I hit the publish button. So if I was going to have someone help me in this process, I would need to be able to know which steps and so perhaps all I do is the actual writing and I have my VA do all the other steps. I’m free to do what I do best and they do what they do best. A win for everybody, but if you aren’t organized, you will not be able to relay step by step instructions and you will likely be disappointed with the results.
As you can clearly see, getting your business organized will help you increase your bottom line and help you to outsource tasks to keep you loving your business. Please let us know how you do with outsourcing in the comments below.