Pages and posts seem similar when you look at your WordPress dashboard, but there are some important differences. To create a new page or post your simply click on posts and choose ‘Add New’ or do the same for pages. Simply add your content – this is also the same for both pages and posts.
As far as content goes, you can create pages and/or posts (and you will want to do both) in your WordPress blog. There is no limit to the number of pages or posts that can be used on your site, but in most cases you will have many more posts than pages.
Since WordPress was designed as a blogging platform, it stands to reason that the emphasis would be on posts rather than pages.
Blog posts are intended to be timely in nature, so they are displayed in reverse chronological order. That means that your newest posts is always at the top of the page. You can set the number of posts that appear on your blog page, but over time, they do ‘fall off’ the blog page. These posts can still be found if you use categories and tags. Categories are a great way for you readers to find all the posts you have written on a specific topic.
Most of what you want to share with your audience will be in the form of blog posts.
If you plan to use your blog page as your home page, you will want to consider creating a sticky post. This is a post that you write that summerizes you and your business, then you ‘stick’ or ‘pin’ it to the top of your blog feed. This allows your visitors to develop a relationship with you and/or your site right away. For example, if your domain name is your name, you want to explain what your site is about in your sticky post.
The other big advantage of posts is that they allow your readers to comment and blog posts are easily shareable on social media sites. We have all heard about content that goes viral, pages don’t go viral, but posts do. You want to make sure that comments are enabled on your site and that you ask for comments at the end of your post to encourage engagement. Please, make sure that you reply to comments in a timely manner too.
And the other benefit, social media sharing. If you have a recipe site that offer a conversion table of measurements, this is a post that will likely have great social sharing value. Be sure to include images and provide that ability to let your readers easily share content that they like.
Pages on the other hand, do not have all these same features.
Pages, are static, that is to say that they don’t appear in chronological order. You can have a ‘static’ home page, rather than having your blog display on your home page. Pages can be added to your navigation menu to help people find the information they are looking for. Another common way to display pages is to have a widget in your sidebar that shows the most recent pages.
The most common types of pages are:
- About Page
- Contact Page
- Legal Disclaimers
- Services Offered
- Landing or Opt-in Page
- Sales Page
Now the other big difference is that pages do not allow comments and are not as easily shared on social media. In the example above, I mentioned a conversion chart for a recipe site, this is better as a post simply because of the abilty to easily share the content. This content could easily be a page rather than a post, but the intent of the content makes it better suited to a post.
Pages are permanent and posts are too, but not always visible. Think about the intent of your content before you create your next post or page. Please comment below if you have any additional questions.
I’m Lori Winslow, the Organized Solopreneur. I help solopreneurs get their business and their life organized. To get started, pick up a copy of my Top 10 Ways to Get Your Solopreneur Business Organized.