What Is Compelling Content and How Do I Create It?

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Compelling content is what makes the difference. Compelling content helps your reader find a solution, and compells them to take action. When you regularly create compelling content and share it on your blog and with your email list, then your community will begin to flourish. And a flourishing community can often lead to an improving income.

Here’s what sets compelling content apart from ho-hum content:

Compelling content serves a need.

The best content meets a real need for your audience and connects with their problems. For example, if you’re a wellness coach that serves busy moms, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.

You could take this information and create a blog post about twelve healthy meals busy moms can make in their slow cookers. You could also share tips on how to use a food processor or blender to cut down on time spent in the kitchen.

Once you identify a problem your clients are struggling with, create content that offers solutions. People aren’t looking for you when they type into Google, they are looking for solutions – offer the solutions, and they will find you.

Compelling content has your personality.

You know what problem your content is going to address and you have a few solutions to offer your audience. Now, it’s time to get started creating content.

You may be tempted to share your solutions in a bland or universal way. Don’t make this mistake.

Many solopreneurs and bloggers struggle with letting their personality shine through their content. But the best content has your voice and style.

Your unique style is your best asset. It attracts your audience and makes them think they’ve finally found a leader they’ll love following. Keep giving them more of what they want.

Compelling content inspires action.

When someone has finished consuming your content, they should feel compelled to do something. It might be to buy your product, like your Facebook page, join your email list, or share your content on social media.

But don’t leave this step up to your readers, listeners or viewers. Include a call to action at the end of your content.

Ask readers to take one small step, like joining your email list or liking your Facebook page. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action.


Where Do You Find Ideas For Compelling Content?

When it comes to creating compelling content, you don’t have to spend hours brainstorming ideas or researching topics. There are plenty of easy ways to figure out what topics will be the most useful for your community.

I use these suggestions to jumpstart my creativity, I hope they will inspire your next content piece too.

Many solopreneurs find Amazon amazingly helpful for content ideas. People are buying products – and products are solutions to a problem. You can get tons of ideas from the biggest online store.

Amazon’s search feature, like Google’s, offers suggestions. Start by going to Amazon and typing your keyword into the search box. You can see the dropdown menu starts to offer suggested “next words.” This can be a gold mine of ideas about what people are actually typing into the search box. Knowing what people are looking for, lets you provide the answer.

Now my other favorite Amazon method, is to make use of the book section. Look for books in your area of expertise. Books with an orange banner are best-sellers.

You can use Amazon’s “look inside” feature to see the table of contents and a few sample pages. Scan the available preview and if any ideas jump out at you, write them down. Build upon these ideas, from your own unique perspective.

Another great place to find inspiration is the podcast section of iTunes. The most popular podcasts will be in the top ten. Those are great, but don’t limit your research to just the top ten.

Notice what topics these hosts are covering as this will show you what topics your audience wants to learn more about. If something sparks an idea, be sure to capture it. But keep in mind how you could give the topic your own unique twist.

Facebook Groups can be an awesome source of inspiration. Sign into your Facebook account and look for the search bar at the top of the screen. You can type your keyword then click on the “groups” link at the top of the page to filter the results to only show groups.

If a group’s privacy setting is set to “open”, you might be able to see the latest posts. If the group is “closed”, you won’t be able to see posts but you can request to become a member. Once you’re inside the group, look around at the discussions members are having. Pay attention to what questions keep coming up and write a blog post that answers these questions.

Don’t just join the group to “spy” you will likely find “like-minded” people in these groups that could lead to collaborations as well as content ideas.

And finally, I love to use YouTube for research. Videos are a great way to see what topics other solopreneurs are teaching on in your niche.

You can tell which videos are the most watched by how many views they have. The more views it has, the more popular the video is.

When you are watching a video on YouTube, you see all the upcoming videos, this can also be a gold mine of information. There is a reason that YouTube is choosing to show you those videos, so that means that others will be shown similar suggestions, you just need to figure out your unique slant and get that video on YouTube.

Every solopreneur has days when their creative tank is empty. When this happens to you, recharge your creativity by looking at what other content leaders in your niche are doing and sharing. Soon you will right back to creating and publishing compelling content.

Compelling content is essential if you want to build a thriving community. When you regularly offer awesome content, your community will begin to trust you and look to you for guidance.

I would love to know what methods you use to create compelling content, if you are willing to share them in the comments below.


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