Content CEO Dashboard | Social Media Content Planner & Analytics Template for Google Sheets

Stop guessing what to post. Start running your content like a CEO.

You show up on social media, but you're not sure what's working, your ideas live in 5 different apps, and planning a week of content takes forever. The Content CEO Dashboard is one Google Sheets system that helps you plan every post, track it from idea to published, and see exactly which content grows your business.

Built for women entrepreneurs and small business owners in any niche: boutiques, bakeries, salons, coaches, service providers and online shops.

What's inside

• Start Here guide: 10 simple steps so you know exactly what to do first, every week and every month.
• Brand Setup: your ideal customer, offers, brand voice and 5 content pillars in one place. Everything flows into the rest of the dashboard.
• 12 built-in AI prompts: copy, paste into ChatGPT, Claude or Gemini, and they already include your business details. Plan a full month of content in minutes.
• Content Planner: plan each post with its visual hook, audio hook, text hook, core message, CTA and caption. A Readiness score shows what's missing before you film.
• Status tracking: Idea, Scripted, Filmed, Edited, Scheduled, Published, with overdue posts highlighted.
• Performance Tracker: log reach, likes, comments, shares, saves, followers, clicks, DMs and sales. Engagement rate and a verdict (Winner, Solid, Learn & tweak) calculate automatically.
• Live Dashboard: filter by month to see your best format, pillar and platform, pillar balance, production pipeline, goal progress and top 5 posts, with charts.
• Content Calendar: a month view that fills itself in from your planner.
• Hook Bank: 45 fill-in-the-blank text hooks, 15 visual hooks and 10 audio hooks, with examples for product and service businesses.
• CTA Library: 23 calls to action organized by goal: reach, engagement, trust and sales.
• Playbook: a short guide to what makes a post work, which format to use when, a caption formula and what your metrics really mean.
• Idea Vault: save ideas the moment they come.

Works for any platform

Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, Pinterest, Threads and email.

How you get it

• Instant digital download: a PDF with your personal link to copy the dashboard into your own Google Drive.
• Requires a free Google account. Works on desktop; best experience on a computer.
• No subscriptions and no extra apps. It's yours to keep.

This is a digital product. No physical item will be shipped.